Privacy Policy

Lifers PTY LTD (ABN 90643368665) ("we", "our", or "us") operates SquishMate, an image optimization and WordPress integration service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Account Information

• Email address
• Name (if provided)
• Password (encrypted)
• Payment information (processed securely through Stripe)

Usage Data

• Images you upload for optimization (processed and deleted after completion)
• WordPress site connection details
• Compression preferences and settings
• Service usage statistics

Technical Data

• IP address
• Browser type and version
• Device information
• Cookies and similar tracking technologies

We use the information we collect to:

• Provide and maintain our service
• Process your images and generate AI-powered metadata
• Upload optimized images to your WordPress site
• Process payments and manage subscriptions
• Send service-related communications
• Improve and optimize our service
• Respond to customer support requests
• Detect and prevent fraud or abuse

Images: Uploaded images are processed in memory and are not permanently stored. Compressed images are available for download for a limited time before being automatically deleted.

Account Data: We retain your account information for as long as your account is active. You may request deletion of your account and associated data at any time.

We may share your information with:

• Service Providers: Third-party services that help us operate (e.g., Stripe for payments, cloud hosting providers)
• AI Services: We use AI providers to generate image metadata. Image content may be processed by these services
• Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties.

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit and at rest, secure authentication, and regular security audits.

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Export your data in a portable format

To exercise these rights, contact us at privacy@businesslifers.com

We use essential cookies to maintain your session and preferences. We may also use analytics cookies to understand how our service is used. You can control cookie preferences through your browser settings.

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

If you have questions about this Privacy Policy, please contact us at: